Brands are beginning to see the need to incorporate emotional intelligence into the customer experience. It is crucial to implement automation in the sales, marketing and customer service industry while also finding ways to personalize an experience for a customer using empathy. Studies show human empathy is on the decline – a deficit costing the average brand $300 million in lost revenue every year. Developments in artificial intelligence (AI) to help brands recognize opportunities to respond in an empathetic way are on the rise. Understanding the customer mindset really starts with brands truly connecting with their customers to effectively market,…
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